Required skills

learning skills to

select and use appropriate research methods

review and learn from marketing activities to contribute to the organisations marketing operations

literacy skills to

prepare general information and papers for a target audience

read a variety of texts

write formal and informal letters

planning and organising skills to develop implementation schedules

problemsolving skills to address issues that may affect plans and their implementation

research skills to

research the concept of marketing

identify profile of marketing segment

Required knowledge

basic foundations of marketing practices

concept of marketing

marketing planning process

marketing mix

segmentation

targeting and positioning

key provisions of relevant legislation and industryspecific regulations that may affect aspects of marketing such as

antidiscrimination legislation

codes of practice

competition legislation

consumer legislation

environmental issues

ethical principles

OHS legislation

privacy legislation

trade practices legislation

organisational policies and procedures relating to marketing

specific product knowledge related to products and services being marketed

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential

research into the foundations of marketing practice and how they apply to an organisation

planning and implementing marketing activities

reviewing the effectiveness of the marketing plan

recording the activities and processes worked with

Context of and specific resources for assessment

Assessment must ensure

access to a workplace or simulated work environment

access to office equipment and resources

examples of products or services to be marketed

examples of marketing plans policies and procedures

Method of assessment

The following assessment methods are appropriate for this unit

direct questioning combined with review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the candidate

review of work activity plans for marketing activities

analysis of responses to case studies and scenarios

observation of presentations

oral or written questioning to assess knowledge of marketing techniques and strategies

analysis of documentation outlining the outcomes of marketing activities

review of marketing activity reports

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector workplace and job role is recommended

Need may be determined by:

Marketing activities may include:

Outcomes may include:

Analysis may include:

Work activity plans may include:

Relevant enterprise personnel may include:

Resources may include:

Relevant personnel may include: